When news broke that Kanye West and adidas would be tying the knot with an expansion of their current partnership, it seemed almost inexorable. Here's a sportswear brand that has both managed to improve its overall sales by upwards of 40% and reclaimed the #2 spot in the U.S. sneaker market in just the first third of the year. So reinforcing its alliance with one of the most influential figures in fashion and entertainment emerged as an obvious next step for a brand that has clearly set its sigh...
When news broke that Kanye West and adidas would be tying the knot with an expansion of their current partnership, it seemed almost inexorable. Here's a sportswear brand that has both managed to improve its overall sales by upwards of 40% and reclaimed the #2 spot in the U.S. sneaker market in just the first third of the year. So reinforcing its alliance with one of the most influential figures in fashion and entertainment emerged as an obvious next step for a brand that has clearly set its sigh...
Share this Article
Comment on this Article
Recommended
Please to comment